Graphic identity and marketing material for Public Luxury – an exhibition on architecture, design and the fight for the public realm, at Arkdes, Stockholm.

We wrote a list of things which someone might normally think of as Public services and another for Luxury commodities and then we inverted them. This gave us some playful juxtapositions such as Public Bubble Bath / Luxury Street Cleaning or Public Hotels / Luxury Playgrounds. These posters went up in public spaces all around the city with the aim of challenging viewers to speculate on alternative possibilities for public provision.