The Camden Green Loop is a collection of projects which link together new and existing green spaces in Camden. The graphic identity was developed with the local community through workshops.

Many of the participants talked about the layers of history and community which are so special to Camden. The borough was described as a melting pot of culture and activity. We wanted to pick up on these layers of identity and the idea that the borough is built out of different component parts.

The three parts of the word image take on looping forms and can be assembled in different ways. Through workshops with the local community participants were asked to bring in objects which allowed them to tell a story about Camden to the group. Silhouettes of these objects are incorporated into this identity giving an unexpected quality to some of the visual building blocks.